About naturmed and our publishing firm Mueller & Steinicke

Meanwhile, our bookstore naturmed has been in this location for over 15 years. Previously, our bookstore and our publishing house were still represented under the name Müller & Steinicke in Munich. This was in the year 1970. We had several branches in the immediate vicinity of the medical faculties. As the influence of the internet was getting stronger and stronger over the years we decided to merge the branches into one central unit with a natural medicine orientation and called it naturmed.  Today, in addition to our local store in Munich we have constantly strengthen successfully our business for mail orders nationally as well as internationally. Currently we are one of the leading specialists for books and videos about TCM and acupuncture in Europe.

Our customers appreciate our expert advice on acupuncture, Chinese medicine, homeopathy, natural remedies and manual techniques (like osteopathy for humans or animals) – both over the phone and at numerous congresses and training events.

Our goal is to continuously develop ourselves in the respective categories. Then can we offer our customers the best possible advice and services. In order to provide our new customers a better picture of us here a brief review of some important stages of our companies’ development in recent years.

About us


Creation of a new webpage with more background information on authors, books and topics.



Our therapist blog is visited daily by up to 1000 therapists. In 2016, we expanded our product range in the field of physiotherapy and osteopathy even more.



“naturmed goes mobile”. Our website has been optimized for mobile devices, i.e. ipads, tablets, mobile phones (Apple, Android, Windows). In addition, our customers and interested parties can also download the new naturmed app via the Google Play Store or AppleStore. With this app you can accelerate the search for articles. By scanning the barcoded ISBN of a book with your mobile phone you can immediately see the price and delivery time for the item and order it immediately if necessary.



Following the great success of our TCM videocenter (Traditional Chinese Medicine) we have expanded our service for our international clients this year. With an English menu customers from non-German-speaking countries can now easily and securely use the English TCM videocenter. Meanwhile you can find well over 500 TCM videos from well-known TCM experts with us.

Of course, there is still our naturmed textbook catalog.



This year we opened our TCM videocenter (http://videocenter.naturmed.de). With more than 500 videos from the most important TCM congresses in Europe. Interested parties can find online or on DVD about the latest trends in TCM. Top international speakers explain the fundamentals of Chinese medicine, point out new diagnostic options and inform about new / old treatment strategies. Therapists can always learn new acupuncture techniques, herbal therapies with Chinese and Western herbs and 5-element nutrition, Tuina or Qigong via video or DVD. Especially for experienced therapists the treatment examples of acupuncture and Chinese medicine are worthwhile for headaches, back problems, fertility disorders, cancer treatments, mental illnesses (burnout, depression), indigestion, chronic inflammation, atopic dermatitis, teething problems and nutritional topics such as fasting and losing weight. Have a look at: http: //videocenter.naturmed.en



Opening of our Naturmed-Blog for therapists

As the awareness of naturmed is more and more widespread abroad we now offer our information of traditional Chinese medicine also in English. From now on, TCM therapists from numerous European countries will be able to use all naturmed services in an easy-to-understand manner. Our staff can inform you about our books in English, French and Italian.



Naturmed has a new website. With the latest webshop technology, the site offers numerous functions that will simplify the operation for our customers. Whether it’s a variety of methods of payment such as Paypal or credit cards – the ability to independently submit and unsubscribe from e-mail newsletters and the option of offering multilingual interfaces.



Stefan Müller-Gißler, husband of Carola Gißler, joins naturmed. The first naturmed catalog will be sent out and the TCM area expanded internationally.



Relocation of the publisher Müller & Steinicke and the bookstore to the Aidenbachstraße in Munich/Germany.



The general medical (allopathic) part of the bookstore Müller & Steinicke is sold, the natural medicine part (homeopathy and traditional Chinese medicine) is continued in the newly founded bookstore naturmed Fachbuchvertrieb. The publishing house Müller & Steinicke remains in the possession of Werner Gißler and his wife.


The 80s

Then it became more and more apparent that the field of alternative medicine, at that time with a focus on homeopathy and naturopathy, would gain increasing acceptance among the professional natural interested population. At the beginning of the 1980s, Werner Gissler became acquainted with the two specialists in Chinese medicine, Udo Lorenzen and Andreas Noll, and published the first books on the five phases of transformation at the publisher Müller & Steinicke, thus introducing the bookstore Müller & Steinicke into TCM. Werner Gißler’s daughter, Carola Gißler, a trained bookseller, joins the company.



Foundation of the bookstore Müller & Steinicke in Munich. Later, the publishing house Müller & Steinicke was founded. More than 30 years ago Werner Gissler took over the publishing house and the medical bookstore Müller & Steinicke in Munich.

Our opening hours of our store in Munich are:

Mo – Do 10 am – 5 pm (permanent open), Fr 10 am – 4 pm

Call us! Phone: +49(0)89-74 99 156
or send us a fax: +49(0)89-74 99 157
or send us an e-mail: [email protected]